Privacy policy
1. Controller:
Company: MicroChemicals GmbH
Managing Directors: Dr.-Ing. Titus J. Rinke, Dr.-Ing. Christian Koch
Address: Nicolaus-Otto-Str. 39, 89079 Ulm, Germany
Phone: +49 (0)731 977 343 0
Fax: +49 (0)731 977 343 29
E-Mail: info@microchemicals.com
Data Protection Officer:
dsg-Datenschutz GmbH
Tobias Marx
Zeppelinstraße 9
89231 Neu-Ulm
E-Mail: datenschutz@dsg-ulm.de
2. Definitions
The privacy policy uses the following terms as defined by the General Data Protection Regulation:
- "Personal data" means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
- "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
- "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data;
- "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
- "Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing;
- "Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data;
- "Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
- "Cross-border processing" means either
- processing of personal data which takes place in the context of the activities of establishments in more than one Member State of a controller or processor in the Union where the controller or processor is established in more than one Member State; or
- processing of personal data which takes place in the context of the activities of a single establishment of a controller or processor in the Union but which substantially affects or is likely to substantially affect data subjects in more than one Member State;
3. Type, scope and purpose of processing, and legal bases
3.1 We process the following types of data:
- Customer data (data from customers and customer contacts, name, gender, date of birth, address, phone and fax numbers, email address, account details);
- Usage data (websites visited, access times, location, etc.).
- Communication data (information about the device, IP addresses, etc.).
- Contract data (contract text, payments)
- Users of our websites (hereinafter referred to as “Users”), other interested parties and participants in competitions;
- Purchasers of our goods and services (hereinafter referred to as “Customers”); other business partners.
- For the presentation, maintenance and improvement of our website, including all User features, as evidence; this is done on the basis of Article 6(1)(f) GDPR (safeguarding of our legitimate interests). Communication and usage data are processed, and data is generally not passed on to third parties, unless there is a legal obligation to do so (Article 6(1)(c) GDPR).
- For processing usage data (websites visited, products viewed) and content for advertising purposes, in particular for personalised product information; this is done on the basis of Article 6(1)(f) GDPR (safeguarding of our legitimate interests).
- For responses to enquiries via a contact form, email correspondence with Users and Customers, running a competition; processing is carried out on the basis of Article 6(1)(b) GDPR.
- For requests to join the partner programme; when a partner account is created or modified for our websites, Customer and contract data and, if applicable, content are processed in order to be able to provide the services for partners on the websites, in accordance with Article 6(1)(b) GDPR; in addition, communication data may be processed as evidence and for protection against misuse of the features, in accordance with Article 6(1)(f) GDPR (safeguarding of our legitimate interests).
- Customer and contract data are processed to carry out contractual obligations to Customers and other contractual partners. If data to be entered in forms is marked as mandatory, this is because the data is required for us to fulfil the purpose described. - Processing is carried out on the basis of Article 6(1)(b) and (c) GDPR.
- For our own marketing; provided that consent has been obtained, processing is carried out in accordance with Article 6(1)(a) and Article 7 GDPR, and otherwise for the protection of our legitimate interests: Article 6(1)(f) GDPR.
- Where our processing is based on further legal bases, they are given below in the further remarks.
4. Data recipients and third countries
5. Erasure of data
6. Cookies
7. Social Media
We would like to point out that user data may be processed outside the European Union. This can lead to risks for users, as it could, for example, make it more difficult to enforce users' rights. With regard to US providers that are certified under the adequacy decision, they are obliged to comply with EU data protection standards.
In addition, user data is generally processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, for advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, on which the usage and interests of the users are stored. In addition, data may also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and log in to them).
The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users. 6 para. 1 lit. f. GDPR If users are asked by the respective providers for consent to data processing (i.e. to give their consent, e.g. by ticking a checkbox or clicking a confirmation button), the legal basis for processing is Art. 6 (1) lit. a., Art. 7 GDPR.
For a detailed description of the respective processing and objection options, please refer to the information provided by the providers listed below.
In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
We use the technical platform and services of YouTube for this purpose and operate our own.
If you use the interactive functions of the YouTube platform, such as "share", "rate" or "comment", you do so at your own risk.
Below, we would like to inform you about YouTube's data processing and our data processing in connection with our YouTube channel.
- we share your comments or reply to them;
- we write a post that refers to your profile.
- First and last name
- Phone number
- E-Mail address
- Credit card no.
- Device-related information, such as hardware, operating system, device ID, mobile network
- Log data, such as IP address referral URL, date and time of the request, browser type, location.
https://www.google.com/intl/de_de/+/policy/imprint.html
https://www.google.com/intl/de/policies/privacy/example/combine-personal-information.html
https://www.google.com/intl/de/policies/privacy/example/your-activity-on-other-sites-and-apps.html.
7.2 Google Analytics
Our website uses Google Analytics, a web analytics service of our service provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google"). Google Analytics uses cookies, which are stored on your stored on your computer and which enable your use of the website to be analyzed. by you. The information generated by the cookies about your use of this use of this website is usually transferred to a Google server in the USA and stored there. USA and stored there. By activating IP anonymization on our website on our website, however, your IP address will be anonymized by Google within Member States of the European Union or other parties to the Agreement on the Agreement on the European Economic Area will be shortened beforehand and thus anonymized. Only in exceptional cases will the full IP address be sent to a Google server to a Google server in the USA and shortened there (https://policies.google.com/privacy?hl=de).
8. Hosting
9. Rights of data subjects
- You may request confirmation as to whether data concerning you is being processed; if this is the case you may request information about this data as well as further information and a copy of the data, in accordance with Article 15 GDPR.
- You have the right to request that inaccurate personal data be rectified immediately and that incomplete personal data be made complete, in accordance with Article 16 GDPR.
- You may request that data concerning you be erased immediately (Article 17 GDPR) or restricted in terms of processing (Article 18 GDPR).
- Under the requirements of Article 20 of the GDPR, you have the right to receive the data that you have provided and to transmit this data to another person without hindrance from us.
- You have the right to lodge a complaint with a supervisory authority, in accordance with Article 77 GDPR.
- You may, at any time, withdraw your consent to processing of personal data concerning you with effect for the future, in accordance with Article 7(3) GDPR, and you may object to any further processing of your data, in accordance with Article 21 of the GDPR.
Last update: January 2026