Privacy policy

1. Controller:

    Company:  MicroChemicals GmbH
    Managing Directors:  Dr.-Ing. Titus J. Rinke, Dr.-Ing. Christian Koch
    Address:  Nicolaus-Otto-Str. 39, 89079 Ulm, Germany
    Phone:  +49 (0)731 977 343 0
    Fax:  +49 (0)731 977 343 29

    Data Protection Officer:

    Marc Weiß Verwaltungs-GmbH
    Herr Marc Weiß
    Herrenkellergasse 6
    89073 Ulm

2. Definitions

The privacy policy uses the following terms as defined by the General Data Protection Regulation:

  • "Personal data" means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
  • "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
  • "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data;
  • "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
  • "Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing;
  • "Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data;
  • "Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
  • "Cross-border processing" means either
      • processing of personal data which takes place in the context of the activities of establishments in more than one Member State of a controller or processor in the Union where the controller or processor is established in more than one Member State; or
      • processing of personal data which takes place in the context of the activities of a single establishment of a controller or processor in the Union but which substantially affects or is likely to substantially affect data subjects in more than one Member State;
3. Type, scope and purpose of processing, and legal bases
3.1    We process the following types of data:
  • Customer data (data from customers and customer contacts, name, gender, date of birth, address, phone and fax numbers, email address, account details);
  • Usage data (websites visited, access times, location, etc.).
  • Communication data (information about the device, IP addresses, etc.).
  • Contract data (contract text, payments)
3.2    There exist the following categories of data subject:
  • Users of our websites (hereinafter referred to as “Users”), other interested parties and participants in competitions;
  • Purchasers of our goods and services (hereinafter referred to as “Customers”); other business partners.
3.3    Data processing is carried out for the following purposes and using the following legal bases:
  • For the presentation, maintenance and improvement of our website, including all User features, as evidence; this is done on the basis of Article 6(1)(f) GDPR (safeguarding of our legitimate interests). Communication and usage data is processed, and data is generally not passed on to third parties, unless there is a legal obligation to do so (Article 6(1)(c) GDPR).
  • For processing usage data (websites visited, products viewed) and content for advertising purposes, in particular for personalised product information; this is done on the basis of Article 6(1)(f) GDPR (safeguarding of our legitimate interests).
  • For responses to enquiries via a contact form, email correspondence with Users and Customers, running a competition; processing is carried out on the basis of Article 6(1)(b) GDPR.
  • For requests to join the partner programme; when a partner account is created or modified for our websites, Customer and contract data and, if applicable, content are processed in order to be able to provide the services for partners on the websites, in accordance with Article 6(1)(b) GDPR; in addition, communication data may be processed as evidence and for protection against misuse of the features, in accordance with Article 6(1)(f) GDPR (safeguarding of our legitimate interests).
  • Customer and contract data are processed to carry out contractual obligations to Customers and other contractual partners. If data to be entered in forms is marked as mandatory, this is because the data is required for us to fulfil the purpose described. - Processing is carried out on the basis of Article 6(1)(b) and (c) GDPR.
  • For our own marketing; provided that consent has been obtained, processing is carried out in accordance with Article 6(1)(a) and Article 7 GDPR, and otherwise for the protection of our legitimate interests: Article 6(1)(f) GDPR.
  • Where our processing is based on further legal bases, they are given below in the further remarks.
4. Data recipients and third countries
We only pass on your data to the shipping company we contract to deliver your goods to the extent necessary to ensure your goods are delivered. When your payment is processed, we may forward the data required as part of payment transactions (name, account data, email address, purchase price) to a payment service provider and/or to a bank contracted to handle the payment. Other categories of recipients are hosting providers, parties involved in the inventory management and financial accounting systems, external customer service providers, and possibly suppliers.
Data is transferred and disclosed to recipients, processors or third parties solely in the context of the legal basis (see point 2.4 above) or if there is a further legal obligation to do so. Processors’ access to data is granted in strict compliance with Article 28 GDPR. Data is processed in third countries (outside the European Union (EU) or European Economic Area (EEA) in accordance with Articles 44 to 50 GDPR. The processing is carried out at a level of data protection equivalent to the GDPR, in particular through guarantees given by the processor, e.g. as a result of the EU-US agreement in accordance with the US Privacy Shield (hereinafter also “Privacy Shield”), or as a result of special contractual obligations (standard contractual clauses).
5. Erasure of data
Data is erased on the basis of Articles 17 and 18 GDPR; the same applies to a limitation of the processing and the blocking of data. Data is deleted and processing is limited if and to the extent that they are no longer required in order to achieve a stated purpose, unless erasure is prohibited by law (as with retention requirements to comply with commercial or tax law, for example) or unless alternative agreement has been reached.
According to Section 257 of the German Commercial Code (HGB) and Section 147 (1) of the Fiscal Code of Germany (AO), all businesses are obliged to keep trading books and records, inventories, opening balance sheets including operating instructions, annual financial statements, other organisational documents and accounting records for a period of ten years; for trade and business letters, a period of six years applies.
6. Cookies
"Cookies" are small files that are stored on Users' computers and which contain various pieces of information. They serve to establish the identity of the User and the User’s device as well as to safeguard information provided by the User during their visit to the website. They are used alongside temporary cookies (“session cookies", such as the contents of a shopping cart), which are deleted after you leave the website and close down your browser. Persistent cookies (such as the last login, websites viewed), on the other hand, are not deleted after you leave the website. So-called “third-party cookies” do not originate from the controller, but from a third party.
You can prevent cookies from being stored on your computer. In your browser settings, you can select the option that cookies are generally not allowed and are only allowed for specific pages. You can also delete existing cookies in your browser settings. However, it should be noted that use of the features on our website may be restricted when cookies are disabled or removed.
7. Social Media
We maintain online presences in social networks and platforms in order to communicate with customers, interested parties and active users and to inform them about our services. 
We would like to point out that user data may be processed outside the European Union. This can lead to risks for users, as it could, for example, make it more difficult to enforce users' rights. With regard to US providers that are certified under the adequacy decision, they are obliged to comply with EU data protection standards. 
In addition, user data is generally processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, for advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, on which the usage and interests of the users are stored. In addition, data may also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and log in to them). 
The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users. 6 para. 1 lit. f. GDPR If users are asked by the respective providers for consent to data processing (i.e. to give their consent, e.g. by ticking a checkbox or clicking a confirmation button), the legal basis for processing is Art. 6 (1) lit. a., Art. 7 GDPR.
For a detailed description of the respective processing and objection options, please refer to the information provided by the providers listed below. 
In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

7.1    Youtube
    We use the video portal (hereinafter "YouTube platform") of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("YouTube"). 
    We use the technical platform and services of YouTube for this purpose and operate our own YouTube-Channel
    Sofern Sie die interaktiven Funktionen der YouTube-Plattform, wie z.B. „teilen“, „bewerten“ oder „kommentieren“ nutzen, geschieht dies in eigener Verantwortung. 
    If you use the interactive functions of the YouTube platform, such as "share", "rate" or "comment", you do so at your own risk.

    A. Welche Daten werden von uns bei der Nutzung von YouTube verarbeitet? 
    We do not process any data directly on our YouTube channel itself. However, if you enter data on YouTube yourself as a registered user, such as your user name and the content published under your own account, we will process this data as follows: 
    • we share your comments or reply to them; 
    • we write a post that refers to your profile.
    In this case, the data you enter on YouTube, in particular your (user) name and the content published under your account, will be processed insofar as they are included in our offer and made accessible to our fans. 

    B. Legal basis and legitimate interests of our data processing
    The processing of personal data by us is based on our legitimate interests in an effective exchange with users on YouTube, visitors to our profile and in connection with communication with users on YouTube, including our company presentation, in accordance with Art. 6 para. 1 f) GDPR. Insofar as visitors publish or transmit special categories of personal data, e.g. in comments or private messages, etc, the data processing is based on the public disclosure of this information (Art. 9 para. 2 e) GDPR) or the implied consent of the visitors to the data processing (Art. 9 para. 2 a) GDPR).

    C. What data does YouTube process? 
    The data collected about you when you use the YouTube platform is processed by YouTube and may be transferred to countries outside the European Union. Data collected when you visit our fan page may be forwarded to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, based in the USA, and processed there. We have no influence on the type and scope of the data processed by YouTube, the type of processing and use or the transfer of this data to third parties, in particular to countries outside the European Union.
    Information about which data is processed by YouTube and for what purposes it is used can be found in the Privacy policy from Google.
    Essentially, the following data are affected: 
    • First and last name
    • Phone number
    • E-Mail address
    • Credit card no.
    • Device-related information, such as hardware, operating system, device ID, mobile network
    • Log data, such as IP address referral URL, date and time of the request, browser type, location.
    Please note that YouTube also receives data from you if you have not created a profile on the YouTube platform itself, but visit third-party websites and apps that use YouTube services or with which YouTube offers services together. This includes, for example, information about the websites and apps you visit or interactions with advertisers. 
    With the help of cookies and similar technologies, it is also possible to record your visits to these websites and assign them to your profile. This data can be used to tailor content or advertising to you. 
    Information on how to contact YouTube can be found here:

    Information on how YouTube uses the data from your visit to the YouTube platform for its own purposes or passes it on to third parties can also be found in the Privacy policy from Google
    Please note that YouTube may link personal data with information and personal data from another Google service.

    If you have your own account, your activities on other websites and in apps may also be linked to your personal data in order to improve the services of YouTube or Google or the advertising displayed by them. However, this also depends on your account settings. 

    D. How can you restrict the processing of your data by Youtube? 
    You can check and update the processing of your data in the Google activity settings. By using the Google dashboard, you have the ability to review and manage certain types of information associated with your Google Account. You can access and edit your Google advertising preferences via the advertising settings. Information on this and other settings and options can be found here (with further links):
    You can also set your browser to block all cookies, including the provider's cookies, or to display a message as soon as a cookie is set by the provider. In addition, you can restrict the service's access to contact and calendar data, photos, location data, etc. in the settings options for mobile devices. However, this depends on the operating system used. You can also access and update your personal data via the service's privacy policy:

    7.2   Google Analytics

    Our website uses Google Analytics, a web analytics service of our service provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google"). Google Analytics uses cookies, which are stored on your stored on your computer and which enable your use of the website to be analyzed. by you. The information generated by the cookies about your use of this use of this website is usually transferred to a Google server in the USA and stored there. USA and stored there. By activating IP anonymization on our website on our website, however, your IP address will be anonymized by Google within Member States of the European Union or other parties to the Agreement on the Agreement on the European Economic Area will be shortened beforehand and thus anonymized. Only in exceptional cases will the full IP address be sent to a Google server to a Google server in the USA and shortened there (

    8. Hosting
    We work with hosting partners to maintain, restore and improve our services, particularly in terms of storage space, computing capacity, our database, infrastructure, maintenance and related services. This may mean that data is processed in accordance with Section 2.1 of this privacy policy; in particular for the collection of data from server log files (server requests). The data is processed on the basis of a legitimate interest on our part, in accordance with Article 6(1)(f) GDPR, in conjunction with Article 28 GDPR. The data is deleted at the latest seven days after it is stored; this does not apply if the data needs to be stored for evidence purposes - data is then deleted when the reason for providing evidence no longer exists.
    9. Rights of data subjects
    According to the GDPR, you have various rights regarding your data:
    • You may request confirmation as to whether data concerning you is being processed; if this is the case you may request information about this data as well as further information and a copy of the data, in accordance with Article 15 GDPR.
    • You have the right to request that inaccurate personal data be rectified immediately and that incomplete personal data be made complete, in accordance with Article 16 GDPR.
    • You may request that data concerning you be erased immediately (Article 17 GDPR) or restricted in terms of processing (Article 18 GDPR).
    • Under the requirements of Article 20 of the GDPR, you have the right to receive the data that you have provided and to transmit this data to another person without hindrance from us.
    • You have the right to lodge a complaint with a supervisory authority, in accordance with Article 77 GDPR.
    • You may, at any time, withdraw your consent to processing of personal data concerning you with effect for the future, in accordance with Article 7(3) GDPR, and you may object to any further processing of your data, in accordance with Article 21 of the GDPR.

        Stand: Mai 2024